"Politics is not a popularity contest," said a government spokesman. But it is really, isn't it?
No one thinks, 'I really like that Ed Milliband, but I'm going to vote for David Cameron.' Actually, no one thinks, 'I really like that Ed Milliband', so it's hard to test the theory.
If Mo were on the ballot paper, people would think back to his prodigious achievements at the Olympic Stadium, his lovely smile, his love for his family and his charity work. A poll showed that only 4% of the population would think, 'I really want some of that Cameron austerity programme magic.'
One thing Mo has already done, along with his fellow Team GB heroes, is stop us thinking that we're rubbish at everything. Despite giving the world football, cricket and rugby, we were soon being thrashed by every Tom, Dick and Jose. We had to make a joke out of it – we're rubbish and we like it that way.
We can't claim to have invented running though. But we're pretty sure we invented having a good sit down.
We do have a much longer history with Olympic-style games than is widely known, however. In the 17th century we held the Olympicks in the Cotswolds, recreating the ancient Greek games but with popular British sports of the day like bear baiting, shin-kicking and chase the benefits' scrounger with a cudgel.
Archaeologists also unearthed a 2000-year-old stadium in Colchester and fragments of pottery depicting discus throwing, boxing and a man with strange hair rolling around the floor begging a referee for a yellow card. Strange.
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