After his 4x200 freestyle gold medal relay win, US swimmer Ricky Berens tucked into the US national dish at the Olympic Park's largest McDonald's in the world. "We sacrifice so much for the Olympic Games. We eat so healthily. That McDonald's in the dining hall was just calling our names," he really, actually, said on Today, in the United States of Saturated Fat.

The Daily Slap was so depressed by this that it decided not to compete in the next Olympics. If the only reward is a £1.49 hamburger, we really have to wonder if it's worth the effort and training. Especially the effort. And the training.

To be fair to Berens, he did go for two Quarter Pounders with Cheese, a Big Mac, two orders of Fries, Chicken McNuggets and a McFlurry; enough junk food to make the Slap sick in its own boots. That was his big treat after months of sacrifice. It's nothing if not patriotic. The food may be rubbish, but at least it's American rubbish.

Of course some athletes celebrate in different ways. Bradley Wiggins tweeted that he got on the booze last night. After the Euros, Wayne Rooney got stuck into The Brothers Karamozov, having denied himself Russian Literature for the entire tournament.

Stung by criticism of the unhealthy products promoted at the Games, organisers are considering turning backs on brands like McDonald's in favour of smaller, healthier companies. Rio 2016 may well be sponsored by Costcutter, Pound World, Mung Beans Online and Jane's Organic Nettle Smoothies. All they have to do is come up with millions and millions of pounds.

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