New Girl’s Zooey Deschanel’s hair is the new hair of Pantene, following in the footsteps or scalpsteps of the likes of Naomi Watts and Eva Mendes.

Who knew a hit show would encourage people to throw endorsement deals at La Deschanel?

This time it’s her long lustrous lovely lady locks under the spotlight as she signs a deal for Pantene’s Beautiful Lengths campaign.

She said, ‘I am so excited to be a part of the Pantene family. I'm really into hair! So, I just like hair, so... that sounded weird.'

Indeed it does, but realistically what are you going to say?

The Beautiful Lengths campaign however does do good as it encourages women to cut and donate their hair so it can be turned into real-hair wigs, which are distributed free of charge at American Cancer Society Wig Banks to women across the US undergoing cancer treatment.

Says our heroine: 'Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.'

Nice work, Deschanel.

Copyright : Comedy Central UK