Before Instagram, Pinterest, and Pepe The Frog, brands realised the awesome power of the image.
Since the advent of PR in the early 1900s, brands around the world have designed themselves lovely logos, so you know exactly to whom you're selling your soul everytime you buy something.
But did you know a load of logos have some pretty neat secrets hidden in them?
Here are 16 logos that'll make you say "wowwwww why did I never pay attention to corporate iconography before?"
Josh Pappenheim - @papsby