Amy Schumer Invented Those Silent Lady Chips In 2016, AS A JOKE

We can't believe this is a real concept.

Women. Eat. Food.

MUST WE SAY IT LOUDER FOR THE PEOPLE IN THE BACK?!

There’s a horrible stigma that surrounds women and food.

Basically, women eat food. We shouldn’t have to feel bad about it. But we do. And that’s the fault of society.

So when Lindra Nooyi, the PepsiCo C.E.O, announced she would be interested in making ‘Lady-Friendly chips’ to help them eat silently... the internet was fuming.

What we ask for: Equal pay and human rights.

What we get: Special crisps.

The creator of the idea, a woman, Lindra Nooyi, told Freakonomics radio that she praised the idea because women:

“Don’t like to crunch too loudly in public.”

She also said that:

“They don’t lick their fingers generously and they don’t like to pour the little-broken pieces and the flavor into their mouth.”

Oh. My. God.

But the thing is, the idea was created waaaay before Pepsi. In fact, it was our girl Amy Schumer who dreamed up the batshit crazy idea of silent chips for women - back in 2016 on her show Inside Amy Schumer

AS A JOKE. MOCKING THE STIGMA. A *JOKE*.

Check it out:

 

Seems about right.

A post shared by @ amyschumer on

Amy delivered a brilliant representation of women's feelings around eating and highlighted the problem with this SATIRICAL SKETCH.

ARGHHHHHHHHH!

*Crunch*

Your Single Life As Told By Amy Schumer: