The poetic beauty of Eminem's 'Stan' remains up there with the works of Lord Bryon, Shelley, Woolf and Shakespeare - only with *more* booze, violence and chilling psychological issues.
Few could forget that opening line, "Dear Slim, I wrote you but you still ain't callin'", kicking off Dido's moany, rain-washed refrain - which we presume is why Jay, our new hero, chose the song to illustrate his sadness after ASOS ignored his customer complaint.
This being the 21st Century, thousands of eyeballs clapped on the message within minutes, floods of praise heading Jay's way. The brand knew they had to step up, and boy did they deliver:
So awesome, we'll let them off for not starting with "Dear Jay, I meant to write you sooner but I just been busy"...