At the moment, this is the deal:
Schumer will play a character who lives in Barbieland, among all of the various Barbie characters beloved by doll collectors (there are dolls covering over 180 careers). In a fish-out-of-water story reminiscent of films like Splash and Big, Schumer’s Barbie gets kicked out, basically because she’s not perfect enough, is a bit eccentric and doesn’t quite fit the mold.
Eccentric Barbie? We're in.
She then goes on an adventure in the real world and by the time she returns to Barbieland to save it, she has gained the realization that perfection comes on the inside, not the outside, and that the key to happiness is belief in oneself, free of the obligation to adhere to some unattainable standard of perfection.
Let's be honest: this sounds about as great as a Barbie movie possibly could.
Are we being suckered by #brands? Maybe. But this is the world we live in, damn it. And if the Lego Movie was anything to go by, this could be legit amazing.