"I Am The Fart" Competition Is A Thing Thanks To South Park

Why tho.

There’s nothing more inspirational in the 21st Century than South Park. Novels, artwork, civil wars - that show has inspired a tonne.

Well, now to add to the list is a farting competition, because why not? The world is about to be nuked, why not throw a lil' farting competition to promote a video game?

With some extremely committed promo, Ubisoft has created a fake “I am the Fart” competition, parodying shows like The Voice and The X Factor… but for farts. 

But here’s the rub - there’s an actual competition where you can submit a farting video for a chance to be the ACTUAL sample on the South Park game, "Fractured But Whole". If you think you have, er, what it takes, you can sign up here.

Ubisoft / YouTube

In another promo video, Kanye West was featured as an actual gay fish. 

The game, entitled “South Park: The Fractured But Whole”, is set to be released October 17, and is available on PlayStation 4, Xbox One and PC.

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