If you want your next project to be an EPIC f*** up, involve people on the internet.
From naming a sea vessel Boaty McBoatface, to sending Justin Bieber to North Korea, most companies know better than to actually engage with customers.
Most companies aren't McDonald's New Zealand.
Setting up an uber cool website where you could build your own burger, name it and post it online for all to see, McDonald's thought their marketing ploy was infallible.
Without further ado, check out their exciting new menu options, from 'Toddler Body Bag' to 'Ron's Creamy Surprise' via 'Harambe Is Gone Hahaha'.
They've been deleted for all eternity, of course - but screenshotted by some good soul for our viewing pleasure. God bless the internet.
Check out our Snapchat Discover page for National Junk Food Day, with more tasty servings like this!