Shockwaves were felt around East London today as artisan coffee vendors and cat cafe owners learned that posters around the country advertising a newly -aunched TV channel aimed at 'socially advanced young people' was in fact an April Fool.
The more we think about it, the more we reckon Geordie Shoreditch sounds infinitely watchable - and nodding off to Ukulele hour doesn't sound too bad either.
Fancy doing some pranking of your own? You've only got a few hours left - but these 10-second pranks work every time...
Related: These office pranks would be worth getting fired for: