On flea-k! Why midge bites are this summer’s hottest new trend

#oncemidgebittentwicefly

Meet the "Ceratopogonidae" or the "midge"

They used to have kinda a bad rep, but this summer they're about to become...

...Your best friend!

There's a hot new trend where social media users proudly posing for pics with their midge bites

Like, our intern found more than two instances of users doing this

 

Aftermath from Saturday #tenundertheben #mtb #bites #midges #fiveten

A photo posted by Fraser C (@fraz.marv) on

 

Savaged by killer midges in the lakes at the weekend ! #midges #insectbites #ouch #britishsummer #lakedistrict

A photo posted by Ben Wadsworth (@benmancantfly) on

Which makes them this summer's must have
 


Remember vajazzles? Well now it's time for midgeazzlegs
 

 

The downside to cycling in the summer. Midges. Everywhere. #midges #cycling #shorts #shimano #shoes #socks #biking #riding #evening #summer #hot #minging

A photo posted by - TC - (@traveling__lad) on

It can also be a really funky social event
 


It's also a really funky social event
 

 

Just a few #midges in #Scotland

A photo posted by Christina Due (@christinadue88) on

 

Best of all, it's ethically sourced fashion and good for the environment!
 


Now that's hot!


Midg-estic!
 

 

#eatenalive #midges #itchinglikehell

A photo posted by Lynel Joseph (@lyneljoseph) on

Midge ur(e) making us super stoked for our holidays!
 


Midge ur(e) making us super stoked for summer!
 

 

Even celebs have started getting involved...
 

 

Oh hells to the yeah, midg-tches!

 

Don't wear shorts in the #woods #woodland #midges

A photo posted by Beth (@bethken) on

 

You do you, midges. You do you :)