Last week, Tesco made the news when their 'Ideal for Valentine's' sign popped up in front of some spray cream. Naughty, we can all agree, but hardly outrageous.
It seems the retail giant are ready to take things to the next level, however, as now the signs are popping up in even filthier places.
The little placard has been spotted under a batch of whole cucumbers:
And in front of some baby oil:
And, of course, a box of condoms:
FOR SHAME, TESCO! (And/or, more than likely, Tesco customers). FOR SHAME.