There's no denying that hipster culture is on the increase in London.
Whether it's monochrome beanies or an unhealthy fascination with 90s Louis Theroux, there's something out there for everyone.
With alternative ideas on the rise, it's understandable that cafes and bars want to join in on the fun. And by fun we, of course, mean capitalism.
But when a tweet went viral recently displaying one of the said ideas, everyone was shook...
Charcoal activated croissants. Just wtf.
Twitter user @Keano81 shared their concerns with the interwebz, saying: "I feel like this might be a bit much, even for East London."
It seemed many others agreed...
I mean, true?
We checked WebMD for some info on activated charcoal because, like, obviously? Here's what they say:
"Activated charcoal is sometimes used to help treat a drug overdose or a poisoning.
When you take activated charcoal, drugs and toxins can bind to it. This helps rid the body of unwanted substances."
Given that no one in the office had been poisoned recently, we decided that trying the pastries would be a stupid idea.
So we did it.
We headed down to Coco Di Mama on Tottenham Street and bought some.
As you can imagine, it took A LOT of persuading to get people involved in consuming this thing.
It's ugly AF. But being the trusting folk we are, we decided to take their promise of it being 'better than it looks' at face value.
Here's what we thought...
Mirijam - Digital Intern
"It doesn't taste of much, you can get a sort of slightly citrus-y thing... doesn't taste like coal?"
Dan - Production Intern
"It tastes like, um, kind of, hot cross bun-y? It's nice and fluffy because some of the other vegan croissants I've had, they don't have that kind of bounce and fluff so I think that they've done well. But, it doesn't taste like a croissant's meant to taste like. Yeah, it's alright."
Claire - Digital Apprentice
"Oh my god it actually tastes really good?! Do you know what it tastes like? Like, is it a hot cross bun? It tastes a bit like a hot cross bun."
Mike - Multi-Platform Producer
"Looks like burnt shit. Tastes alright! It's quite bland to be fair. It looks pretty edgy. It looks pretty cool. Tastes very average."
So there you go. That's what we think. Why not give it a try yourself? You'd look REALLY cool and hipster.